Marketing Officer

Job Description

Crystal Clear Luxury Ice (Pty) Ltd is seeking an innovative and results-driven Marketing Officer to elevate our brand presence and drive commercial growth. In this role, you will be responsible for developing and executing targeted marketing campaigns that position our premium, high-quality ice products as the premier choice for luxury hospitality, events, retail, and corporate clients. You will manage our digital footprint, coordinate experiential branding events, and create compelling content that showcases the crystal-clear purity of our luxury product line.

Key Responsibilities

• Campaign Strategy: Develop and execute comprehensive B2B and B2C marketing strategies to expand market share in the luxury hospitality and retail sectors.
• Content Creation: Design, write, and produce visually stunning promotional materials, social media posts, and product catalogs that reflect a premium brand aesthetic.
• Digital Media Management: Oversee all official social media platforms, monitor audience engagement, and run targeted digital advertising campaigns.
• Brand Activations: Coordinate high-end experiential marketing activations, product launches, corporate sponsorships, and industry trade exhibitions.
• Market Research: Analyze competitor activities, monitor industry luxury trends, and gather customer feedback to identify fresh commercial opportunities.
• Public Relations: Build and maintain collaborative relationships with premium event planners, luxury venues, brand ambassadors, and media partners.
• Performance Tracking: Measure and report on the return on investment (ROI) of marketing campaigns to optimize the annual promotional budget.

Qualifications & Experience

• Education: Bachelor’s degree or Diploma in Marketing, Business administration, Communications, or a closely related field.
• Industry Experience: Minimum 2 years working experience.
• Copywriting Skills: Exceptional creative writing capabilities with an absolute command of brand tone, style, and messaging.
• Digital Analytics: Practical experience using Facebook Ads Manager, Google Analytics, and Instagram Insights to track campaign performance.
• Core Competencies: High aesthetic standard, strong project management capabilities, and a sharp eye for visual details.
• Communication: Articulate communication and networking skills suitable for engaging corporate stakeholders and luxury clientele.

How to Apply

Apply on JobHub BW platform