Brand and Experiential Lead

Job Description

NATIONAL DEVELOPMENT BANK is looking for a qualified and experienced Brand and Experiential Lead to join their team in Gaborone. Please review the key responsibilities and qualifications listed below for more details on this full time opportunity.

Key Responsibilities

• Develop and implement the annual brand activation and events calendar.
• Plan and execute impactful internal and external brand events.
• Ensure consistent application of brand guidelines across all activations and communications.
• Collaborate with cross-functional teams to align activations with business objectives.
• Manage sponsorship agreements and strategic partnerships.
• Evaluate sponsorship opportunities based on business value and brand alignment.
• Track sponsorship performance, ROI, and brand visibility outcomes.
• Promote initiatives that support transformation, sustainability, and inclusion.
• Design and implement CSI programmes that deliver measurable social impact.
• Build partnerships with communities, NGOs, and government institutions.
• Monitor and report on CSI outcomes and stakeholder impact.
• Produce annual CSI and sponsorship impact reports.
• Manage relationships with creative, events, and PR agencies.
• Monitor agency performance against agreed service standards.
• Oversee campaign budgets, deliverables, and timelines.
• Ensure all marketing materials align with brand guidelines and ESG commitments.
• Maintain brand integrity across all channels and communications.
• Conduct regular brand audits and recommend improvements.
• Partner with Digital and Customer Experience teams to deliver a seamless brand experience.
• Drive internal brand engagement and employee brand ambassadorship programmes.
• Integrate ESG principles into sponsorships, activations, and CSI initiatives.
• Promote sustainable event management practices and responsible sourcing.
• Support social and environmental impact reporting.
• Align experiential marketing initiatives with the Bank’s ESG strategy.
• Monitor the performance of brand and experiential initiatives.
• Prepare post-event evaluations and management reports.
• Analyse market trends and competitor activity to inform strategy.
• Contribute to the marketing performance dashboard and reporting framework.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of five (5) years’ experience in brand management, events management, sponsorships, or related roles.
• Demonstrated experience managing agencies, CSI programmes, and large-scale experiential campaigns.
• Knowledge of ESG and sustainability marketing practices will be an added advantage.
• Strong project management and stakeholder engagement capabilities.
• Excellent analytical, reporting, and presentation skills.

How to Apply

To apply, please visit: https://forms.cloud.microsoft/e/r1N5Qs23j Please state that you got the job advert through JobHub BW website when submitting your application.