Digital, Campaigns & Content Lead

Job Description

• As a key member of the Branding, Marketing & Communications team, you will combine creativity, analytics, and technology to deliver meaningful customer experiences while supporting the Bank’s digital transformation and sustainability agenda.
• The Opportunity
• As the Digital, Campaigns & Content Lead, you will spearhead integrated marketing campaigns, oversee digital platforms and content creation, manage agency relationships, and harness analytics to drive business performance.
• You will play a critical role in positioning the Bank as an innovative, customer-focused, and digitally enabled financial institution by delivering high-impact campaigns that increase awareness, engagement, lead generation, and customer loyalty.

Key Responsibilities

• Drive audience engagement through innovative storytelling, multimedia content, and interactive experiences.
• Champion marketing automation, personalization, CRM integration, and customer journey optimization.
• Explore emerging technologies, AI-enabled marketing solutions, and digital engagement tools.
• Ensure seamless omnichannel experiences across all customer touchpoints.
• Integrate ESG and sustainability principles into digital campaigns and communication initiatives.
• Promote paperless, responsible, and environmentally conscious marketing practices.
• Showcase the Bank’s commitment to social impact, inclusion, and sustainable development through digital storytelling.
• Support sustainability reporting through ESG-focused communication initiatives.
• Monitor campaign performance and digital engagement metrics.
• Develop executive dashboards and monthly performance reports.
• Track ROI, lead generation, customer engagement, and conversion performance.
• Use analytics to continuously improve campaign effectiveness and customer outcomes.
• Develop and execute digital marketing strategies that drive brand awareness, customer acquisition, engagement, and retention.
• Lead the planning and management of SEO, SEM, social media, content marketing, email marketing, and digital advertising initiatives.
• Ensure all digital activities align with business goals, customer experience objectives, and brand strategy.
• Manage relationships with digital platforms, media partners, agencies, and vendors to maximize campaign effectiveness.
• Lead the development and execution of integrated, multi-channel marketing campaigns.
• Translate business objectives into compelling and measurable campaign strategies.
• Manage campaign budgets, timelines, creative development, and performance reporting.
• Monitor campaign effectiveness using key metrics and optimize initiatives for maximum return.
• Review and approve creative concepts, digital assets, multimedia content, and campaign materials.
• Develop and produce in-house content where required, including digital assets, social media content, internal communications materials, and copy.
• Manage content calendars and creative production schedules to ensure timely delivery.
• Maintain high-quality standards and ensure all content aligns with the Bank’s brand identity.
• Support corporate communications across internal and external channels.
• Develop compelling newsletters, articles, media content, and communication materials.
• Ensure consistent messaging and tone of voice across all customer and employee communications.
• Partner with HR, CC, Product, and leadership teams to strengthen employee engagement and brand advocacy.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Digital Media, Advertising, Business Administration, or a related field.
• Professional certifications in Digital Marketing will be an advantage, including: Google Certifications, HubSpot Certifications, Digital Analytics Certifications.
• Working knowledge of content and design tools such as Adobe Creative Suite, Canva, or similar platforms is desirable.
• Minimum 5 years’ experience in Digital Marketing, Campaign Management, Communications, or related fields.
• Proven success managing digital campaigns, content strategies, and marketing analytics.
• Experience working with agencies, creative partners, and digital vendors.
• Exposure to financial services, banking, fintech, or corporate brand environments will be an added advantage.
• Experience in marketing automation, CRM platforms, customer journey management, and digital performance optimization is highly desirable.

How to Apply

To apply, please visit: https://forms.office.com/r/6R1M3QjZ3i Please state that you got the job advert through JobHub BW website when submitting your application.